In my experience, Bill Norman crankbaits are one of the most underrated lures of all time. Made in the USA, these crankbaits have the sharpest hooks and have the most unique whiggle to them.
My father has been using Bill Norman’s “Big N” for over 20 years now, and boy does the lure produce some big fish.
My dad might not always catch the most fish with Norman crankbaits, but when he hooks a fish, you can be sure it’s going to be a big one!
Norman crankbaits in my experience are great for deep and shallow water, just make sure you get different sizes and colors for all occasions.